Imagine stepping outside on a sunny day, only to see a yellow haze hanging in the sky. That’s the reality for many, thanks to desertification and the ever-present yellow dust exacerbated by the climate crisis. But it’s not just the outdoors that’s problematic. Ventilating buildings while trying to keep them energy-efficient and comfortable has become a juggling act, and indoor air quality is paying the price.
Sunun Lee, Founder and CEO of Gonggong, was shocked to discover that existing air purification technologies weren’t effective enough to turn polluted air into clean air. Lee strongly believes that creating clean air sustainably is about more than just technology; it holds deeper meaning and value. “Creating clean air sustainably holds meaning and value beyond just the science,” he says. Gonggong stands for universal air purification, aiming for coexistence and mutual prosperity with the community, the environment, partner companies, and our future.
Gonggong’s mission? “We strive to provide our customers with easy and convenient health management through sustainable air quality improvement.” Their ambitious vision? “To become the most sustainable company on Earth.” And their ultimate goal? “To become the world’s number one healthcare company through indoor air quality management.”
One of Gonggong’s crown jewels is Swasher, their cutting-edge air purifier. The name Swasher, inspired by “Swirl,” “Safe,” and “Sustainable,” hints at its innovative design. This isn’t your typical air purifier. Traditional cyclone dust collection technology merely reduced the rotational radius of the fluid in the conical section. Gonggong took it a step further by using water, creating a quieter and more powerful system. Plus, their unique electrostatic precipitation technology—sans electrostatic plates—can capture particles smaller than ultrafine dust, outperforming even HEPA filters.
So, the next time you step outside and feel the weight of the world in the air you breathe, remember that Gonggong is working to make every breath a bit cleaner. Because at the end of the day, who doesn’t want to breathe easy?
Breathing Innovation: The Future of Air Purification
Swasher, a groundbreaking innovation in air purification, promises a refreshing living environment. This revolutionary product, developed through consultations with occupational health and safety experts and thermodynamic energy efficiency experts, represents the pinnacle of sustainable air purification technology. But creating this technology was just the first hurdle. Proving its excellence posed an even greater challenge.
Sunun quickly realized that the issues extended beyond air purification technology. “It turned out that air quality measurement technology also had problems,” he explains. Existing measurement technologies weren’t suitable for evaluating water-based air purification systems. They had low measurement accuracy and short sensor lifespans. To tackle these issues, Gonggong conducted extensive research and development with specialized institutions, even publishing papers through their own efforts. Their ambitious goal is to get published in the prestigious journal, Nature.
The difference between cleanroom air purification technology and household air purification technology lies in the number of filters used. Cleanrooms use 30 to 50 or more filters, creating a dust-free environment, while typical household systems use a single filter, resulting in ordinary levels of dust accumulation. However, this cleanroom-level technology is not practical for widespread use due to the high cost of filters, the labor and time required to replace them, and the social costs associated with producing and disposing of them.
Swasher, on the other hand, uses water as a filter. “We can use clean water, hard water, muddy water, rainwater, and even river water,” says Lee. This innovation drastically reduces air purification maintenance costs to zero, aiming to make cleanroom-level air quality accessible worldwide.
Building on their primary technology, double vortex air purification, Gonggong has advanced to a secondary technology known as electrostatic precipitation, integrated into the Swasher S. This technology combines electrostatic dust collection with the double vortex system but replaces the dust collection plate with water. This fusion allows for the purification of significantly larger volumes of air with the same amount of water, regardless of its quality.
Gonggong’s goal is to provide a general-purpose air purification technology that balances design, price, performance, ease of use, and maintenance convenience. With Swasher, they are paving the way for a future where everyone can breathe cleaner, healthier air.
Creating Sustainable Solutions for a Cleaner Future
Traditional disposable filters just don’t cut it when it comes to sustainability. To remove a mere 10 grams of fine dust, you need a filter that weighs 10 times that amount—100 grams. This creates a massive waste problem, turning 10 grams of fine dust into 110 grams of waste, including the filter itself. And that waste has to be dealt with, often through incineration, which further exacerbates environmental issues.
Sunun highlights this problem: “The efficiency of these filters decreases as air pollution worsens and the volume of air needing purification increases.” This means filters have a shorter lifespan in more polluted areas, making it incredibly costly to maintain air quality. For many regions suffering from severe air pollution, traditional air purification becomes a luxury they can’t afford.
Hygiene is another major concern with disposable filters. If filters aren’t replaced on time, they can start to smell bad, pose fire risks, and even become health hazards. Some products use disinfectants or produce ozone, which can ironically harm the very health they’re supposed to protect.
Gonggong’s approach with Swasher aims to restore confidence in air purification by making it safer, more affordable, and easier to manage. “Our goal is to offer enhanced accessibility through lower maintenance costs, ease of use, and a commitment to sustainability,” says Lee. Despite requiring water, Swasher’s lightweight design and sustainable approach make it a game-changer.
The core module of Swasher is versatile and easily scalable, whether for miniaturization, enlargement, or automation. Traditional air purification technologies struggle with automation, but Swasher simplifies it. Much like a water purifier replaces water, Swasher can establish an automated system, offering powerful performance in a compact size and reducing costs. This makes it highly advantageous for large-scale and industrial applications.
Gonggong’s Vision for a Healthier Future
Gonggong’s mission is clear: to provide customers with an easy and convenient way to obtain clean air and improve their health, without the need to understand complex theories or bear high costs. To make this a reality, the company is preparing to integrate IT and AI technologies into their products.
“Through partnerships with large companies, we aim to quickly reach more customers,” says Sunun. These collaborations will make it easier for people to discover and use Gonggong’s innovative products. Lee also admires YouTube sensation Mark Rober. “I hope for the opportunity to collaborate with him. His innovative approach and engaging content are truly inspiring,” he shares. Such a collaboration would enable Gonggong to reach a wider audience and share their passion for cutting-edge technology and sustainable solutions.
Existing Direct Air Capture (DAC) technology comes with significant drawbacks, such as the waste of liquid and electricity. Gonggong’s technology, which excels in reducing liquid and electricity usage, aims to improve not only household air quality but also outdoor air quality. This is a step towards a sustainable future. While hoping for a future where air quality doesn’t worsen, Gonggong is also considering large-scale systems that combine dams and natural air purification technology to improve air quality at the city level.
By leveraging the strengths of their technology, Gonggong is committed to making a positive impact on the environment. Their vision extends beyond individual households to encompass entire cities, ensuring that everyone can breathe cleaner, healthier air.
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